How to make your playlist go viral

May 28, 2020 | By Joyce Mendoza | Filed in: General Blogging.

Spotify is a platform for music lovers, that has grown rapidly over the past few years. It now caters to millions of music producers and a very large audience. With this, inevitably, comes intense competition. For any music producer, the primary target is making maximum playlist plays and increasing Spotify followers. This can be done by using the right strategies to promote your songs and working hard on every production. Here are some tips you can follow to get maximum plays on all your songs.

  1. Focus on what your audience wants to hear

Making your playlist go viral is not just about the production but also focusing on your target audience. Anyone can produce an excellent piece but unless the target audience is interested in it, it is very unlikely that the music will have many plays. The more interested the audience, the better the results. Spotify is a place where you need to focus on what your audience is interested in. Get to know your audience first; identify the target audience, get to know their desires, and the genre they like.

  1. Plan wisely

Plan your marketing strategy thoroughly before you proceed. List down all the possible ways you think you can increase your followers and plays. Then, dissect each strategy, implement it, analyze, and then adjust if you need to.

  1. Publicize on other social media accounts

In this current digital age, the best way to market any product or service is to make the most out of your social media platforms. You could promote your music on your personal accounts or make a separate page for the same purpose. On a page designed to promote your songs, you could design your own brand name and logo. Your aim should be to increase your audience on these platforms and then getting them to know about your music.

Spotify has introduced the feature of “Spotify codes” which can be shared on other platforms. These codes are scannable QR-codes that can be scanned to reach the music directly. To access a code for your playlist, you need to open the playlist in your Spotify application. Then, click on the menu icon in the top right corner of the screen to reach the code. Screenshot this, crop it and then share the picture wherever you want to.  By using other social media platforms in this way, you can increase plays for your songs and make them go viral!

  1. Create a network with other song producers

You could get in touch with other music producers who appeal to your specific target audience. Find out about other producers that your fans are interested in and interact with them. With this strategy, you could get cross-promotion and thereby increase your reach.

There is a lot of competition on Spotify and if you want to stand out in this crowd, you need to plan wisely. Follow the aforementioned tips to make the most out of this platform and get famous.


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